by Addison | May 21, 2023 | Analytics, Social Media
In this post, we’ll demystify the concept of engagement rate, discuss its importance, and explain our preferred calculation method. We’ll also walk you through how to track this metric using SEMRush, a comprehensive digital marketing tool. Additionally,... 
by Addison | May 15, 2023 | Email
You likely send many church emails each week to congregants – newsletters, event invites, updates, announcements, and resources. But how effective are those emails really? Studies show most email marketing has low response rates, but what you are communicating... 
by Addison | Jan 6, 2023 | Social Media
As a church communicator, you know how important it is to post engaging content on your church’s social media accounts. But do you know how to evaluate the effectiveness of your posts? Using the PACT analysis can help you assess how well each post meets its goals and... 
by Addison | Jan 5, 2023 | Uncategorized
In this post, I will talk about 10 books I love that you can listen to today on Audible today. These books have all played a role in my church communications journey and I find myself talking about them frequently. I have to admit that I don’t go for the... 
by Addison | Dec 27, 2022 | Social Media
TABLE OF CONTENTS Church Social Media Strategy and Content: A Comprehensive Guide 10 Strategy Tips for Effective Church Social Media 1) Start With Your Purpose 2) Know Your Audience 3) Develop a Strategic Plan 4) Create Social Media Content FOR the Platform 5) Don’t...