Free 2022 Social Media Holidays Calendar to Boost Engagement

Social Media Holidays Calendar 2022

Social media content can be tough to plan and execute for your business or non profit. You want to post regularly but also want to post great content that people engage with. We have all had that experience where a post gets nothing and it feels like our next three posts fall off a cliff with it. No one wants that! Recently, I created a list of “social media holidays” from Canva Pro’s Content Planner (I believe you need a pro account to see it) and brought it to our communications team to begin to decide how we would plan our posts. Pretty quickly, we realized we don’t know anything about these holidays and we didn’t want our page popping up around hashtags and potentially disrespecting or misunderstanding the spirit of the holiday. With that in mind, I created this list of holidays for the remainder of 2022 with a brief description from, mostly, Wikipedia.

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August | September | October | November | December

Social Media Holidays Calendar for the Remainder of 2022

August 8 – International Cat Day

International Cat Day is a celebration that takes place on 8 August of every year. It was created in 2002 by the International Fund for Animal Welfare. It is a day to raise awareness for cats and learn about ways to help and protect them. Certainly fits the “social media holidays” criteria but may not fit your brand.

August 12 – International Youth Day

International Youth Day is an awareness day designated by the United Nations. The purpose of the day is to draw attention to a given set of cultural and legal issues surrounding youth. The first IYD was observed on 12 August 2000. You want to be sure that this holiday (and all social media holidays) fits with your brand. Take the time to explore the hashtag on Instagram and just imagine how you can meaningfully contribute to the conversation.

August 13 – International Left-Handers Day

International Left-Handers Day is an international day observed annually on August 13 to celebrate the uniqueness and differences of left-handed individuals. The day was first observed in 1976 by Dean R. Campbell, founder of Lefthanders International, Inc. This one is pretty easy and should get some meaningful engagement from the Left Handed people in your audience.

August 19 – World Humanitarian Day

World Humanitarian Day is an international day dedicated to recognizing humanitarian personnel and those who have lost their lives working for humanitarian causes. Same as International Youth Day above, be sure to meaningfully contribute and not shoe horn your topic into the conversation. It is okay to sit one out. Here’s that Instagram Hashtag.

September 8 – International Day of Charity

The International Day of Charity is an international day observed annually on 5 September. It was declared by the United Nations General Assembly in 2012. This could be a unique opportunity to highlight local charities but some places have different opportunities for this. Here in Lancaster County, PA, we have the ExtraGive in November of every year so a post that doesn’t acknowledge that would be unhelpful.

September 26 – National Pancake Day

This one feels obvious. Everyone loves pancakes because it is one of the many ways we have slipped dessert into breakfast. A Google search leads one to believe that this Social Media Holiday is largely pushed by IHOP but it could be a great time to tag some local breakfast restaurants in your area.

September 30 – International Podcast Day

An international celebration of the power of podcasts. This is a great time to highlight your organizations podcast or post an interview you did on another podcast.

October 1 – World Smile Day

“As the years passed Harvey Ball became concerned about the over-commercialization of his symbol, and how its original meaning and intent had become lost in the constant repetition of the marketplace.  Out of that concern came his idea for World Smile Day®. He thought that we, all of us, should devote one day each year to smiles and kind acts throughout the world.  The smiley face knows no politics, no geography and no religion.  Harvey’s idea was that for at least one day each year, neither should we.  He declared that the first Friday in October each year would henceforth be World Smile Day®. Ever since that first World Smile Day® held in 1999, it has continued every year in Smiley’s hometown of Worcester, MA and around the world. “Do an act of kindness. Help one person smile”!

The content possibilities are endless here. You can go into your city and find ways to make people smile.

October 4 – World Animal Day

World Animal Day is an international day of action for animal rights and welfare celebrated annually on October 4, the feast day of Francis of Assisi, the patron saint of animals. This is a great opportunity to highlight an animal rights organization in your area. If you get a like or a share from them, you may add some members of their audience to your audience.

October 10 – Indigenous People’s Day

Typically on the second Monday of October, Indigenous Peoples’ Day recognizes the Indigenous communities that have lived in the United States for thousands of years. It grew increasingly common as a replacement for Columbus Day, which is meant to celebrate the explorer who sailed with a crew from Spain in three ships, the Nina, Pinta and Santa Maria, in 1492. (Made US Federal Holiday on 10/8/2021 by President Joe Biden)

October 11 – Columbus Day

Columbus Day is a national holiday in many countries of the Americas and elsewhere, and a federal holiday in the United States, which officially celebrates the anniversary of Christopher Columbus arrival in the Americas on October 12, 1492.

Note: I probably wouldn’t do a post for both of the above and Columbus Day is increasingly problematic and may get you the wrong kind of attention. The point of a social media holiday post is fun engagement and I don’t know if this will yield that.

October 31 – Halloween

Halloween or Hallowe’en, less commonly known as Allhalloween, All Hallows’ Eve, or All Saints’ Eve, is a celebration observed in many countries on 31 October, the eve of the Western Christian feast of All Hallows’ Day. A pretty straightforward post like “show us your costumes” will likely do well.

November 8 – Midterm Elections in USA

Midterm elections in the United States are the general elections that are held near the midpoint of a president’s four-year term of office, on the Tuesday after the first Monday in November. If you are not a political organization, simply encouraging people to “get out and vote” could be great.

November 11 – Veteran’s Day

Veterans Day is a federal holiday in the United States observed annually on November 11, for honoring military veterans of the United States Armed Forces. It is easy to do a simple “thanks for your service” post but you can take this to the next level. If someone your business is connected to is a veteran, use this day to highlight them. Get a great picture and tell their story and thank them and all other veterans.

November 13 – World Kindness Day

World Kindness Day is an international observance on 13 November. It was introduced in 1998 by the World Kindness Movement, a coalition of nations’ kindness NGOs. It is observed in many countries, including Canada, Australia, Nigeria and the United Arab Emirates. Singapore observed the day for the first time in 2009. You can approach this the same way as World Smile Day.

November 14 – World Diabetes Day

World Diabetes Day is the primary global awareness campaign focusing on diabetes mellitus and is held on 14 November each year. If your audience is affected by diabetes, you can use this day to highlight available resources or even interview a local expert.

November 24 – Thanksgiving

Thanksgiving is a national holiday celebrated on various dates in the United States, Canada, Grenada, Saint Lucia, and Liberia. It began as a day of giving thanks for the blessing of the harvest and of the preceding year. Similarly named festival holidays occur in Germany and Japan. I would go fairly straightforward here and just commemorate the holiday.

November 25 – Black Friday

Black Friday is a colloquial term for the Friday after Thanksgiving in the United States. It traditionally marks the start of the Christmas shopping season in the United States. Many stores offer highly promoted sales at discounted prices and often open early, sometimes as early as midnight or even on Thanksgiving. You can look for engagement by posting your favorite deals or you can make some extra money if you have set up an Amazon affiliate account. A blog post about the best deals in your industry that uses your links can make you a little bit of affiliate profits. Be sure to properly disclose the ad.

November 26 – Small Business Saturday

Small Business Saturday is an American shopping holiday held during the Saturday after Thanksgiving in the United States during one of the busiest shopping periods of the year. This Saturday is always the last one in November, so it falls between November 24 and November 30. The advice for Black Friday holds true here but this could also be a chance to promote businesses in your network!

November 27 – First Sunday of Advent

Advent Sunday, also called the First Sunday of Advent or First Advent Sunday, among the Western Christian Churches, is the first day of the liturgical year and the start of the season of Advent. For churches, you can turn the calendar to Christmas with a spiritual post on this day. Because of the religious nature of the holiday, I don’t recommend something like “time to start listening to Christmas music” with Advent hashtags. You may offend which is never the goal of a Social Media Holiday.

November 28 – Cyber Monday

Cyber Monday is a marketing term for e-commerce transactions on the Monday after Thanksgiving in the United States. It was created by retailers to encourage people to shop online. There are usually a ton of affiliate opportunities so be on the lookout.

December 3 – International Day of Persons with Disabilities

International Day of Persons with Disabilities is an international observance promoted by the United Nations since 1992. It has been observed with varying degrees of success around the planet. This will obviously not be a light and fun social media holiday but it is a great opportunity to highlight important work in your community.

December 4 – Cookie Day

National Cookie Day occurs annually on December 4. No one can tell you that you’ve eaten too many cookies on this day…well they can. This one is easy, just talk about cookies. You can do a top 5 cookie post or interview your staff about their favorite cookie.

December 10 – Human Rights Day

Human Rights Day is observed every year on 10 December — the day the United Nations General Assembly adopted, in 1948, the Universal Declaration of Human Rights (UDHR). The UDHR is a milestone document, which proclaims the inalienable rights that everyone is entitled to as a human being – regardless of race, colour, religion, sex, language, political or other opinion, national or social origin, property, birth or other status. Available in more than 500 languages, it is the most translated document in the world. This could be an interesting way to educate your audience on this document and talk about something you are passionate about.

December 11 – International Mountain Day

International Mountain Day is celebrated annually on 11 December to to create awareness about the importance of mountains to life, to highlight the opportunities and constraints in mountain development, and to build alliances that will bring positive change to mountain peoples and environments around the world. This is a unique chance for a visually stunning image that brightens up your feed.

December 21 – Crossword Puzzle Day

Did you know that the first crossword puzzle was created by Arthur Wynne and published on December 21, 1913 in the New York World Newspaper? Wynne’s puzzle was diamond shaped and contained no internal black squares. However, it was so popular with readers that within a decade crossword puzzles were featured in almost all American newspapers. We all know a crossword lover; some even get the newspaper for the sole purpose of doing the crossword. So on December 21 let’s celebrate National Crossword Puzzle Day the best way we know how … find one you like and start filling in those squares!

Honestly not sure what to do with this one. I am not a crossword puzzle guy so I would need to get some advice.

December 24 – Christmas Eve

Christmas Eve is the evening or entire day before Christmas Day, the festival commemorating the birth of Jesus. Christmas Day is observed around the world, and Christmas Eve is widely observed as a full or partial holiday in anticipation of Christmas Day. Like Thanksgiving, this isn’t just a “social media holiday” so be sure your post is appropriate.

December 25 – Christmas

Christmas is an annual festival commemorating the birth of Jesus Christ, observed primarily on December 25 as a religious and cultural celebration among billions of people around the world. Again, not just a social media holiday.

December 31 – New Years’ Eve

In the Gregorian calendar, New Year’s Eve, also known as Old Year’s Day or Saint Sylvester’s Day in many countries, the evening or the entire day of the last day of the year, is on 31 December. The last day of the year is commonly referred to as “New Year’s Eve”. This one is easy. Just talk about your goals for next year or ask everyone what their plans are.

January 1 – New Years’ Day

First Day of Year. You probably should get started on NEXT YEAR’S SOCIAL MEDIA HOLIDAYS CALENDAR

Need Help?

Want someone to help you plan a post for all of these Social Media Holidays?

If you are looking for help and consulting in planning and executing an effective social media calendar for your business, let’s talk!

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